As the most widely used building material in the world, concrete plays a significant role in the carbon footprint of the building and construction industry. Norwegian startup Saferock along with Snøhetta aim to produce fully CO2 neutral concrete by employing byproducts from the mining industry. OiOiOi has documented the project through video and photography, to be used on Saferock’s website and visual profile.
The visual documentation displays the contrast between the enormous scale of the residual land masses, and the microscopic components of the geopolymer concrete. When zooming into the matter, one understands why these inorganic polymers are known as "artificial rocks".
In this project, OiOiOi has had the opportunity to follow the project from its very inception. This has allowed the team to uncover untold stories about material resources, landfills, minerals and sites in Norway that have never been showcased in this way before.
By truly absorbing the enormity of the project’s ambition and the subtlety of the material’s inherent characteristics, OiOiOi has helped bring awareness to an initiative that could have significant impact on global construction processes.
Read more at saferock.no
- ClientEspen LeaSaferock
- Art Direction - MovieTommaso MaseratiSnøhetta
- Art DirectionStian Alessandro Ekkernes RossiOiOiOi
- FilmKjetil Skårdal AndersenOiOiOi
- PhotographyBjørnar ØvrebøOiOiOi